What beauty packaging actually has to fit
Cosmetics boxes carry more compulsory copy than most product packaging. On a small folding carton you typically need:
- Brand wordmark + product type (blush, serum, balm)
- Shade or variant name
- Net weight in both metric and US customary
- INCI ingredient list — required by EU and US regulators
- "Made in" / origin
- Batch number area + expiry / PAO symbol
- Optional: tagline, claims, a small logo
The AI brief on Pack AI maps each of these to the right panel automatically — brand and product on the hero face, ingredients and net weight on the back, brand mark on the side walls rotated -90° so it reads correctly when the box is assembled.
The aesthetic
Cosmetics packaging skews minimalist editorial — a serif wordmark, a thin horizontal rule, small uppercase letterspacing under it. Pack AI's "luxury" style maps to Playfair Display + Cormorant Garamond; "minimal" maps to Inter. You can swap any layer's font from the 60+ Google Fonts available in the editor.
Color story is usually two tones: a cream or off-white panel background, a single accent (rose, terracotta, sage, charcoal) for shade names and accents. Pack AI's brief asks for exactly three colors — background, primary text, accent — and applies them consistently across every panel.
Logo workflow
If you have a logo as JPEG (no transparency), Pack AI removes the background automatically before placing it. The background-removed logo is dropped onto the hero panel and the AI is told not to also write your brand name as text — the logo carries that. Logos remain editable in the editor: drag to reposition, corner handles to resize, rotate to any angle.
Print-ready out
Your cosmetics manufacturer almost certainly wants a vector PDF. Pack AI exports at 300 DPI with the page sized to your box's actual dimensions, ready to send. If they ask for an Illustrator file, the .ai export opens with editable paths (modern .ai is PDF-compatible).
Other packaging types
Pack AI works the same way whatever the box: see how it handles dielines from overseas suppliers, or read more on dieline templates in general.
Try the brief flow