What a rigid box is for
Rigid boxes signal premium. Built from heavy chipboard covered in a printed wrap, they hold their shape permanently and are used for smartphones, jewelry, watches, cosmetics, and luxury gifts where perceived value is everything.
Designing the wrap
Unlike folding cartons, a rigid box isn't cut from a single foldable blank — the artwork is printed on a wrap that covers the assembled board. The dieline defines that wrap's panels, bleed, and turn-in edges so your design aligns when it's mounted.
Design it in Pack AI
Upload the dieline your manufacturer sent and Pack AI detects each panel automatically — or let the AI dieline generator draft a layout. Add text, logos, and colors panel by panel, then export the format your printer wants — PDF at 300 DPI, SVG, or Adobe Illustrator.
Frequently asked questions
What is a rigid box?
A rigid or setup box is made from thick, non-folding board covered in a printed wrap. It's the most premium and durable box format, used for luxury and high-value products.
Why are rigid boxes more expensive?
They use more material, don't ship flat, and often require hand assembly — all of which raise cost, in exchange for a premium look and feel.
Other box types