What a straight tuck end box is for
Straight tuck end (STE) cartons present retail products with a clean front and easy assembly. Because both tuck flaps fold to the same side (the back), the front face stays unbroken — ideal for brands that want their primary artwork uninterrupted on the shelf.
How the straight tuck folds
The top and bottom flaps both tuck toward the rear of the box. The dieline lays the carton flat so you can place your hero artwork on the front panel and supporting copy on the sides and back before folding.
Design it in Pack AI
Upload the dieline your manufacturer sent and Pack AI detects each panel automatically — or let the AI dieline generator draft a layout. Add text, logos, and colors panel by panel, then export the format your printer wants — PDF at 300 DPI, SVG, or Adobe Illustrator.
Frequently asked questions
What is a straight tuck end box?
A straight tuck end box is a folding carton whose top and bottom flaps both tuck in the same direction, keeping the front panel clean for retail display.
Is straight tuck more expensive than reverse tuck?
Straight tuck can use marginally more material than reverse tuck, but the difference is small. The trade-off is a cleaner front face in exchange for slightly less efficiency.
Other box types